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Workflow · 7 min read

The next-action system for estate agents.

A full database and hundreds of conversations still cannot answer what needs attention today unless active opportunities connect to a next action.

Start with movement, not storage

Contacts, properties, tasks and conversations may each be stored correctly. The operational problem appears between them. A buyer requirement changes but the shortlist does not. A valuation is delivered but the seller follow-up remains in memory.

The rule

For every active opportunity, define one owner, one next action and one due date. This works across buyer, seller, listing and deal workflows.

Examples

Review the commitments

A daily view should reveal due and overdue actions. A short weekly review should correct inaccurate stages, close completed actions and give every still-active opportunity a new dated commitment.

The outcome

The objective is not to record more. It is to make important work reappear at the moment it can be acted upon.

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